Tài khoản
admin
What is a poster
What is a poster? 9 Tips for designing beautiful, fast posters
Posters are the most familiar and oldest marketing method, a way to attract attention to products, brands, events, etc. Poster design depends on the designer’s creativity and there is no standard for design, but there are design tips that are always applied to optimize and make posters most effective.
What does graphic design do? Is it easy to get a job?
Professional poster design course
What does graphic design do? Is it easy to get a job?
What is interior design? How much does an interior design career pay?
What is a profile? How to create a professional profile
What is a portfolio? Professional portfolio
What is a poster?
What is a poster
A poster is a communication product that combines design and printing. This is an advertisement about a product, event, or idea that is placed in a public space to reach as many people as possible.
Advertising posters need to be able to convey messages quickly and easily so that passersby can grasp brand information.
Posters often appear in large print on large billboards along highways or next to buildings, but they also often appear in the form of mini postcards. Regardless of the size or shape they are designed in, their main purpose is to quickly convey information to readers
Advantages of posters
Posters have some outstanding advantages compared to other marketing methods such as:
As a tool to promote products and services, increasing marketing effectiveness and boosting revenue
As a tool to reach users easily, quickly, and directly, supporting the quick and easy communication of information.
Low cost but brings amazing business efficiency.
Competitiveness with other brands and trademarks is also increased.
Able to attract the attention of all customers
9 Tips for designing beautiful, fast posters
Attracting eyes from afar
Posters attract eyes from afar
The first impression will affect the subject’s subsequent actions, so the poster needs to attract attention, the information needs to be easy to read to be able to grasp the message in the first 1 to 2 seconds of seeing it.
The title of the poster needs to be attractive, attract viewers, compatible with the brand image, so the title is the main, largest information in the design.
The information needs to answer exactly what the customer wants, avoid redundant information. What customers care about is what, when, where.
The size of the poster needs to be considered
The place where the advertising poster is placed is an important factor affecting its effectiveness on the campaign. At the same time, it also affects the size, design image, aspect ratio, and audience.
Therefore, where to place it is a question that designers need to think about, from which they will come up with many great design ideas, creating a difference and standing out in the context.
Poster Highlighting Contrast
Poster Highlighting Contrast
You only have a very short time to attract attention to the poster, so a poster that stands out with bold, contrasting colors will probably be effective immediately.
Call To Action Poster
Call To Action Poster
The purpose of the poster is to convey information to customers and stimulate viewers to take action after viewing the poster, so there needs to be a CTA in the poster. However, when placing the CTA, it should be placed so that the call to action stands out but does not obscure the main information around it
Poster using typography
Typography helps designers to freely create posters, sometimes without images, just colors and typography can create an impressive poster.
But when creating with typography, always remember the principle of not using more than 2 fonts for a poster to ensure that your poster is not too difficult to see, instead try using larger, bolder typefaces.
Posters need appropriate white space
Posters need appropriate white space
Designing a poster with a difference will make it stand out. A little space between design elements will increase visual stimulation and the ability to read the poster from a distance
Highlighting what you want people to see first with space is a smart way, you can center the letters, between text lines, and design margins.
Bright color poster evokes energy, mood
Poster evokes energy, mood
